There is a crisis at the very heart of marketing. There have been some very interesting studies on the wisdom of the crowds. It turns out that they are almost intuitively right.
More and more evidence emerges that Marketing flounders around seeking opportunities for their increasingly irrelevant advertisements. However and despite all these efforts broadcast TV ads are increasingly DVR-ed into irrelevance, advertisers are scrambling to find the most effective,form of media/advertising
Weekend destination
It now appears that advertising at the movies makes sense when you consider 70% of all box office tickets are sold on Friday, Saturday and Sunday, when retailers’ biggest weekend sales are being held.
But cinema has also emerged as a scalable place for marketers to supplement their TV buys or, in some cases, replaces them entirely.
Frankly they are really just playing with other vehicles, That’s not to say they’ll never do TV again, they’re really just experimenting. They believe that the brand needs to be represented by sight, sound and motion, and we’re trying out different ways to put that in front of the consumer.”
Watch till you shop
Advertisers are particularly drawn to cinema’s ability to combine TV-esque video advertising with a coupon give-away offering customers 15% or 20% off their next purchase, all in one place. Many theatres reside in the same malls where major retailers exist.
It’s a great way to bring the two together, as opposed to doing separate promotional offers. When you’re watching a commercial on TV you don’t necessarily have that immediate opportunity to drive sales. This is a way of combining two things we believe in: the call to action to get people in stores and the experience of what the brand represents.”
Cinema advertising increased 18.5% in 2007 to $539.5 million, fuelled by categories like retail, travel, package goods and automotive. Cinema has become especially appealing to retailers in recent years because of its proximity to their stores, making brand recall generally three to four times higher than that of TV. .”
Supplement, not replacement
Media buyers are also starting to buy cinema more diagnostically, as evidenced by MediaVest’s attempt to shift as much as $100 million in TV dollars for clients like Procter & Gamble, Kraft and Coca-Cola into cinema last January. MediaVest was only able to commit $20 million to $30 million by June, but vowed to increase that in 2009. Now, beginning with fourth-quarter 2008, the Group M agencies — Mediaedge:cia, MediaCom and Mindshare — have become the first to move their cinema buying groups from out-of-home into TV, to better help clients identify national video distribution opportunities on TV, in digital out-of-home and in web video.
In these days of floundering around Marketing Clients need someone that can look broadly at other options, as opposed to sitting in these specialty units wondering who’s going to integrate them.
Meanwhile whilst Advertising flounders around trying to persuade advertisers to waste even more money on the Internet yet more evidence emerges to the fact that the Internet isn’t really a suitable advertising medium at all.
A new study from Yahoo Europe claims that British surfers are suffering from a surfeit of information, so much so, that they deliberately screen-out irrelevant messages.
Eighty per cent of respondents consciously disregard the tsunami of irrelevance that bombards them via their computer screens, avers the search portal – an unhappy situation it implies it can overcome by better targeting. With pressures increasing both at work and home, respondents say they have less free time. So when online they want to be as efficient at possible.
A large majority of web-users (79%) demand something of value in return for heeding ads, whether that ‘something’ is pure entertainment, a relevant message or access to learning something new.
Says Yahoo Europe’s vp of marketing Kristof Fahy: “Consumers are overwhelmed with the constant flow of information they receive on a daily basis.
“So businesses need to convince them of the relevance of their messages in order to gain their attention. This means that on line marketers need to think hard how to better target and engage with their time-poor audiences.”
Forget the current Banking crisis…The biggest scam is still to be exposed!
As you will already have ascertained, it is our view that current, conventional advertising has been beset with problems from the very beginnings. Probably the principal problem advertising has is …accountability. Or rather the lack of it! As we have said before, the real differences that exist between competing products is frequently perceived as no longer significant.
The result is that it is not self evident just what an advertiser has to sell that is so different and worthy of consideration.
Therefore, if no significant point of difference is apparent, why is that product more deserving of the customer’s money than any other?
It was partially because of this that we have seen a dramatic rise in the acceptance of own-label products and now services, in this country as elsewhere.
Tesco, Sainsbury, Asda and so on, all developed their own-label offerings and the manufacturers, along with their agencies observing on the sidelines, sat back and let them do it.
In some cases they were complicit in doing so.
Now own-label has become so acceptable to consumers that they not only cover grocery products and with a differentiation between value and premium, the brand extensions encompass, motor insurance, home insurance, life cover and a multitude of offers that did not exist only a few years ago.
And it is unlikely to stop there. Sainsbury’s have at the time of writing, announced plans to enter the scratch card market as a rival to Camelot, despite being an outlet for the purchase of the latter’s own scratch cards.
It is also interesting to note that we are now subjected to messages that not only extol the virtues of branded products, they even go so far as to make a point that certain companies do not make own-label, to justify their premium pricing.
You have to take your hat off to the ad man who came up with that little gem of building a campaign out of that one.
The human desire for interaction.
If interactive communication had been put into everyday practice then billions of pounds and dollars would never have been poured down the black hole of television advertising!
So let’s review that desire in terms of the marketing of products and, at the same time, hope that those people working in or with advertising agencies read this simple lesson and learn a little of what they should have already known and been doing on behalf of their clients.
All advertising is a form of learning whereby the advertiser is asking people to change their behavior after learning the benefits of the products or services on offer. However, we all tend to filter out information, which we do not want to hear. This clearly alters the effectiveness of conventional advertising in quite a dramatic way.
The final purchase decision is invariably a compromise and this leads to a certain amount of anxiety; the worry that perhaps the decision was not the best or the right one. In order to minimize this anxiety the purchaser seeks to reinforce their choice and begins to take more notice of their chosen product’s marketing communications.
Due to a lack of understanding of the communication process we have created a media society during the past 40 or 50 years, where the whole process has been de-humanized.
In the past there was an extraordinary reduction in interaction because conventional advertising and marketing have become a one-way practice whereby information is disseminated in a passive form. But, people still have this desire to be taken account of. To affect change, to learn and personalize their relationship with their environment. There are a phenomenal number of reasons that cause people to interact, going far beyond just giving them things.When people agree to participate in truly interactive marketing programmes they are told that their efforts and feedback are of positive help to the advertisers.
And most important to the advertisers, by participating and becoming involved, they then learn and understand the advertising message and do so at their own pace and to fit in with their schedule.
Consequently, because they are being involved in the process of developing the product or service, it starts to re- personalize their relationship with the advertiser and their products.
This takes the consumer through the barrier of not wanting to address change and takes that compromise, the anxiety and worry that perhaps the decision was not the best or the right one, out of the equation. In other words, there is no reason why they should not change from their usual brand in favor of this alternative that they have now learned, fulfils their needs better.
Article Source: http://www.articlesbase.com/advertising-articles/marketingfloundering-around-in-the-shallows-670998.html
Saturday, November 13, 2010
Friday, October 8, 2010
Flounder Gigging Tips
I hope you find this Flounder Gigging Information helpfull. I hope this will provide you with tips and techniques that will help you get more fish while Flounder Gigging .
It is always a good idea to check for the latest rules and regulations in your area before going flounder gigging.
Flounder gigging is done after dark in shallow water. You need a way to light up the bottom so you can see the flounders laying in the water waiting to eat their lunch. I first used a gas lattern then hand held battery lights. Now I have a generator with 120vac 150watt lamps,one on each side of the boat at the front. While I stand on the front of the boat I use my 5 prong #7 steel spear with a 8 foot wooden handle to push the boat forward, looking for flounder. You can also use a trolling motor but be sure not to go to fast.If you go to fast and do not look real hard you will miss a lot of flounder.
Flounder gigging is like fishing sometimes you see one real soon then again it may take some time to find one. When you see a large enough flounder do not hurry and try to stab it. Wait until you get close so you can get a good stab straight down .Try to gig it in the head so the boney head will have a better grip on him. Do not try to pick him up untill you are sure the gig went all the way through the flounder. Now aim his head to the back of the boat and bring him along side the boat then up and over into the boat.Put him in the icebox and go get ready for another one.
A few flounder gigging tips that may help you get more flounder.
Flounder do not like wind so you need to go on calm night.
The flounder like to come in with the tide. So try to go on a incoming tide.
Also a dark night is good so the flounder can not see you and run. If the moon is out try to wear dark clothes.
Be careful at night and enjoy your flounder gigging trip.
Article Source: http://www.articlesbase.com/fishing-articles/flounder-gigging-tips-664793.html
It is always a good idea to check for the latest rules and regulations in your area before going flounder gigging.
Flounder gigging is done after dark in shallow water. You need a way to light up the bottom so you can see the flounders laying in the water waiting to eat their lunch. I first used a gas lattern then hand held battery lights. Now I have a generator with 120vac 150watt lamps,one on each side of the boat at the front. While I stand on the front of the boat I use my 5 prong #7 steel spear with a 8 foot wooden handle to push the boat forward, looking for flounder. You can also use a trolling motor but be sure not to go to fast.If you go to fast and do not look real hard you will miss a lot of flounder.
Flounder gigging is like fishing sometimes you see one real soon then again it may take some time to find one. When you see a large enough flounder do not hurry and try to stab it. Wait until you get close so you can get a good stab straight down .Try to gig it in the head so the boney head will have a better grip on him. Do not try to pick him up untill you are sure the gig went all the way through the flounder. Now aim his head to the back of the boat and bring him along side the boat then up and over into the boat.Put him in the icebox and go get ready for another one.
A few flounder gigging tips that may help you get more flounder.
Flounder do not like wind so you need to go on calm night.
The flounder like to come in with the tide. So try to go on a incoming tide.
Also a dark night is good so the flounder can not see you and run. If the moon is out try to wear dark clothes.
Be careful at night and enjoy your flounder gigging trip.
Article Source: http://www.articlesbase.com/fishing-articles/flounder-gigging-tips-664793.html
Thursday, September 16, 2010
Breeding success of southern flounder
January 9, 2005, Hainan Province, southern flounder introduced (origin USA) Lingao County of Hainan Province breeding success. Experts believe that the species breeding efficiency significantly, highly promotional value, the formation of industrial-scale farming, it will be a big high-tech Hainan enriching industry.
Early last year, Hainan Province, by bringing together the marine and Fisheries, Aquaculture Co., Ltd. Hainan introduction of 5000 for industrialized southern flounder in attempts to raise seedlings, after 10 months of culture, the survival rate as high as 95%. Now these fish have reached 35 cm in length or more, weight 1-1.4 kg, consistent with standard commercial fish.
Marine and Fishery Department of Hainan Province Culture Department states that the species introduction and promotion, can alleviate the lack of Hainan Province cultured species problem is the development of aquaculture facilities, fishing better varieties.
January 9, 2005, Hainan Province, southern flounder introduced (origin USA) Lingao County of Hainan Province breeding success. Experts believe that the species breeding efficiency significantly, highly promotional value, the formation of industrial-scale farming, it will be a big high-tech Hainan enriching industry.
Early last year, Hainan Province, by bringing together the marine and Fisheries, Aquaculture Co., Ltd. Hainan introduction of 5000 for industrialized southern flounder in attempts to raise seedlings, after 10 months of culture, the survival rate as high as 95%. Now these fish have reached 35 cm in length or more, weight 1-1.4 kg, consistent with standard commercial fish.
Marine and Fishery Department of Hainan Province Culture Department states that the species introduction and promotion, can alleviate the lack of Hainan Province cultured species problem is the development of aquaculture facilities, fishing better varieties.
Article Source: http://www.articlesbase.com/business-articles/breeding-success-of-southern-flounder-2313410.html
Early last year, Hainan Province, by bringing together the marine and Fisheries, Aquaculture Co., Ltd. Hainan introduction of 5000 for industrialized southern flounder in attempts to raise seedlings, after 10 months of culture, the survival rate as high as 95%. Now these fish have reached 35 cm in length or more, weight 1-1.4 kg, consistent with standard commercial fish.
Marine and Fishery Department of Hainan Province Culture Department states that the species introduction and promotion, can alleviate the lack of Hainan Province cultured species problem is the development of aquaculture facilities, fishing better varieties.
January 9, 2005, Hainan Province, southern flounder introduced (origin USA) Lingao County of Hainan Province breeding success. Experts believe that the species breeding efficiency significantly, highly promotional value, the formation of industrial-scale farming, it will be a big high-tech Hainan enriching industry.
Early last year, Hainan Province, by bringing together the marine and Fisheries, Aquaculture Co., Ltd. Hainan introduction of 5000 for industrialized southern flounder in attempts to raise seedlings, after 10 months of culture, the survival rate as high as 95%. Now these fish have reached 35 cm in length or more, weight 1-1.4 kg, consistent with standard commercial fish.
Marine and Fishery Department of Hainan Province Culture Department states that the species introduction and promotion, can alleviate the lack of Hainan Province cultured species problem is the development of aquaculture facilities, fishing better varieties.
Article Source: http://www.articlesbase.com/business-articles/breeding-success-of-southern-flounder-2313410.html
Tuesday, September 14, 2010
Keeping Your Home Budget or Budget Spreadsheet From Floundering in the Wake of an Un-attended Checkbook
Sitting at your favorite restaurant hand-in-hand with your special someone with a steady stream of culinary delights wafting by, lights down low, and the occasional whispering of what might be violin music from somewhere in the establishment. What was to be the beginning of a night to remember in one sense of the word is now, instantly transformed into a night you would more likely want to forget by the look of distain engraved, as if on granite, worn by the face of your returning waitress; your credit card did not go through!
More often then not when we start to speak about a home budget or budget spreadsheet, we tend to focus on the setting up and the working with the budget; as if that was all there was to running a family’s home budget; never touching on the broader and more general aspects of home budgeting that interlace to form a overall successful financial picture. The successfulness of your budget spreadsheet will be reflected in how you handle, define, and process all of your financial information. For today’s discussion, we will only focus on your family’s checkbook and the effects misinformation can have your family’s home budget.
Checkbook registers come in many sizes, shapes, and colors; yet, for all of their physical diversities, their only function is to provide information about your bank account. And since you are basing your lifestyle on the amount of funds in your bank account; it would behoove you to have an accurate account. Remember, you are the first line of defense against potential problems that can arise from having misinformation. Of course, you can be like our friend above who waited and had his card returned, deflated and useless only then to realize that there is a serious problem.
First, you must balance your checkbook. You can either use software, or pen and paper to accomplish this task. Now, if the concept of balancing a checkbook eludes you, just search the internet on how to balance your checkbook. And, as you balance your checkbook, you should pay particular attention to missed transactions, bad math, or any unexpected transactions. I remember that on one occasion I had recorded an unexpected deposit as a withdraw in my checkbook register. So, to my chagrin, my $150.00 deposit became on paper, a $300.00 withdraw.
Once your checkbook is balanced, you should take a moment to look at the wealth of information contained therein. What? What is this wealth of information you are talking about? Try looking at your checkbook as a snap shot of your spending habits over time. By looking at what you purchase, where you go to purchase it, and how frequently you travel there to purchase it; it will soon be clear to your brain that all of those little trips to the store sure do add up! Look at all the gas you are using, and the wear and tear you are putting on your vehicle. Since you are spending the money already, you might as well purchase the items once a week and not on an everyday basis. Likewise, since you already know the items that you purchase on a daily basis, you might consider buying them in bulk (only if bulk means costing less!).
Keep your home budget or budget spreadsheet from floundering. Gain the benefits of understanding what your spending habits are. Please, do not forget that you are the first line of defense against misinformation! No one tries to drive their vehicle with their eyes closed because they know that they will soon disassemble their vehicle by the means of a tree. In the same sense, that is how it is for those who close their eyes to their home budget spreadsheet; soon they too have undone all of their dreams in life. An un-attended checkbook can cause your budget spreadsheet to reflect money that you may not have. It will give others un-monitored access to your checkbook. There is no happy end to an un-attended checkbook. If you do not understand your spending habits, and control your financial picture by the means of a home budget or budget spreadsheet. Soon, very soon, your money will be needlessly in someone else’s bank account!
My name is Michael Reichwein and I would like to invite you to come and visit our home budgeting spreadsheet website at http://www.bottomlinebudget.com today. You will be able to see the solutions that we have implemented in our budgeting spreadsheets and checkbook spreadsheet, that have enabled families from all over the world in making their home budgeting dreams come true! Take the challenge! Come, use our free download, and see if you can start building your dreams today!
Article Source: http://www.articlesbase.com/personal-finance-articles/keeping-your-home-budget-or-budget-spreadsheet-from-floundering-in-the-wake-of-an-unattended-checkbook-766981.html
More often then not when we start to speak about a home budget or budget spreadsheet, we tend to focus on the setting up and the working with the budget; as if that was all there was to running a family’s home budget; never touching on the broader and more general aspects of home budgeting that interlace to form a overall successful financial picture. The successfulness of your budget spreadsheet will be reflected in how you handle, define, and process all of your financial information. For today’s discussion, we will only focus on your family’s checkbook and the effects misinformation can have your family’s home budget.
Checkbook registers come in many sizes, shapes, and colors; yet, for all of their physical diversities, their only function is to provide information about your bank account. And since you are basing your lifestyle on the amount of funds in your bank account; it would behoove you to have an accurate account. Remember, you are the first line of defense against potential problems that can arise from having misinformation. Of course, you can be like our friend above who waited and had his card returned, deflated and useless only then to realize that there is a serious problem.
First, you must balance your checkbook. You can either use software, or pen and paper to accomplish this task. Now, if the concept of balancing a checkbook eludes you, just search the internet on how to balance your checkbook. And, as you balance your checkbook, you should pay particular attention to missed transactions, bad math, or any unexpected transactions. I remember that on one occasion I had recorded an unexpected deposit as a withdraw in my checkbook register. So, to my chagrin, my $150.00 deposit became on paper, a $300.00 withdraw.
Once your checkbook is balanced, you should take a moment to look at the wealth of information contained therein. What? What is this wealth of information you are talking about? Try looking at your checkbook as a snap shot of your spending habits over time. By looking at what you purchase, where you go to purchase it, and how frequently you travel there to purchase it; it will soon be clear to your brain that all of those little trips to the store sure do add up! Look at all the gas you are using, and the wear and tear you are putting on your vehicle. Since you are spending the money already, you might as well purchase the items once a week and not on an everyday basis. Likewise, since you already know the items that you purchase on a daily basis, you might consider buying them in bulk (only if bulk means costing less!).
Keep your home budget or budget spreadsheet from floundering. Gain the benefits of understanding what your spending habits are. Please, do not forget that you are the first line of defense against misinformation! No one tries to drive their vehicle with their eyes closed because they know that they will soon disassemble their vehicle by the means of a tree. In the same sense, that is how it is for those who close their eyes to their home budget spreadsheet; soon they too have undone all of their dreams in life. An un-attended checkbook can cause your budget spreadsheet to reflect money that you may not have. It will give others un-monitored access to your checkbook. There is no happy end to an un-attended checkbook. If you do not understand your spending habits, and control your financial picture by the means of a home budget or budget spreadsheet. Soon, very soon, your money will be needlessly in someone else’s bank account!
My name is Michael Reichwein and I would like to invite you to come and visit our home budgeting spreadsheet website at http://www.bottomlinebudget.com today. You will be able to see the solutions that we have implemented in our budgeting spreadsheets and checkbook spreadsheet, that have enabled families from all over the world in making their home budgeting dreams come true! Take the challenge! Come, use our free download, and see if you can start building your dreams today!
Article Source: http://www.articlesbase.com/personal-finance-articles/keeping-your-home-budget-or-budget-spreadsheet-from-floundering-in-the-wake-of-an-unattended-checkbook-766981.html
Wednesday, August 18, 2010
Flounder Gigging – A Fishing Fool Article
If you have never been Flounder gigging you are missing out on some really great fun. I started a couple of years ago by going with a friend that has been doing it for over 20 years now. If the idea of combining some hunting skills with your fishing skills, having the water all to yourself, and getting a cooler full of fresh flounder sounds good to you then read on…
First make sure flounder gigging is legal where you live. I live in south Florida and we can gig up to 12 per person here with a minimum length of 12”.
What you will need:
Boat
Although you can gig flounder while wadding in the shallows with a spotlight I use my boat so I can get to the sandbars in the middle of channels. I have a 19’ center console with a nice flat area in the bow to stand. A trolling motor works great but you can use a push pole also.
Lights
I purchased 2 12 volt pole lights from Boaters World and removed the 12 volt bulbs and replaced them with 200 watt bulbs that I got at Lowe’s. I then cut off the 12 volt battery clamps and replaced them with 110 electrical plugs.
Generator
I purchased a small 1000 watt Honda generator off of Craigslist for $300 and it works great for the boat. It is quiet and very fuel efficient. If a generator is not in the budget right now you can use a battery with the 12 volt lights.
Gigs
I found my gigs at Dicks sporting goods for around $50 each but you can order them online or you can make your own if you want to.
I have my lights mounted in the bow of my boat with the generator right behind them. I have a total of 900 watts of light and it works great. We stand shoulder to shoulder in the bow working the trolling motor in the shallows looking for the flounder. It is very hard to spot them at first. I guess the best way to describe it is to look for “something different” in the sand. The flounder like to bury themselves for ambush of baitfish and they are very good at it!
When you do see a flounder, be calm, put your gig in the water slowly and aim for his head if possible. Then just give it a quick stick and hold the gig down on the fish for a few seconds until he calms down a bit then left him into the boat.
If you stick a really big flounder you might want your friend to gig him also to provide more leverage on a big fish.
I have found that high tide works best for me but just keep trying in your area to see what works best there.
You will see many other species of marine life at night in the shallows. We see Redfish, mullet, black drum, sharks, crabs, shrimp, and sheeps head almost every night we go.
Thanks for reading!
Fool
Please practice catch and release whenever possible and remember the large fish don’t taste any better than smaller ones. Take a picture and let the big ones go back to catch again later.
Visit The Fishing Fool.com for more great articles on fishing.
Article Source: http://www.articlesbase.com/fishing-articles/flounder-gigging-a-fishing-fool-article–892778.html
About the Author
Crystal P.
http://thefishingfool.com
First make sure flounder gigging is legal where you live. I live in south Florida and we can gig up to 12 per person here with a minimum length of 12”.
What you will need:
Boat
Although you can gig flounder while wadding in the shallows with a spotlight I use my boat so I can get to the sandbars in the middle of channels. I have a 19’ center console with a nice flat area in the bow to stand. A trolling motor works great but you can use a push pole also.
Lights
I purchased 2 12 volt pole lights from Boaters World and removed the 12 volt bulbs and replaced them with 200 watt bulbs that I got at Lowe’s. I then cut off the 12 volt battery clamps and replaced them with 110 electrical plugs.
Generator
I purchased a small 1000 watt Honda generator off of Craigslist for $300 and it works great for the boat. It is quiet and very fuel efficient. If a generator is not in the budget right now you can use a battery with the 12 volt lights.
Gigs
I found my gigs at Dicks sporting goods for around $50 each but you can order them online or you can make your own if you want to.
I have my lights mounted in the bow of my boat with the generator right behind them. I have a total of 900 watts of light and it works great. We stand shoulder to shoulder in the bow working the trolling motor in the shallows looking for the flounder. It is very hard to spot them at first. I guess the best way to describe it is to look for “something different” in the sand. The flounder like to bury themselves for ambush of baitfish and they are very good at it!
When you do see a flounder, be calm, put your gig in the water slowly and aim for his head if possible. Then just give it a quick stick and hold the gig down on the fish for a few seconds until he calms down a bit then left him into the boat.
If you stick a really big flounder you might want your friend to gig him also to provide more leverage on a big fish.
I have found that high tide works best for me but just keep trying in your area to see what works best there.
You will see many other species of marine life at night in the shallows. We see Redfish, mullet, black drum, sharks, crabs, shrimp, and sheeps head almost every night we go.
Thanks for reading!
Fool
Please practice catch and release whenever possible and remember the large fish don’t taste any better than smaller ones. Take a picture and let the big ones go back to catch again later.
Visit The Fishing Fool.com for more great articles on fishing.
Article Source: http://www.articlesbase.com/fishing-articles/flounder-gigging-a-fishing-fool-article–892778.html
About the Author
Crystal P.
http://thefishingfool.com
Sunday, August 8, 2010
Quick and Easy Meal of Lemon Almond Topped Flounder with Veggie Rice Stir-Fry Ready in Minutes
If you don’t have a lot of time but want to prepare healthy meals, these recipes are for you. For the entree make this Healthy Lemon Almond Topped Flounder that bakes in minutes. While the fish bakes, make the Veggie and Rice Stir Fry. This is another quick and easy recipe allowing you to have a meal of fish, rice and vegetables on the table in minutes. And this meal is also suitable for diabetics.
LEMONY ALMOND-TOPPED FLOUNDER
1 lb skinless flounder fillets
1/2 cup fine dry bread crumbs
2 tbsps butter, melted
1 tsp grated lemon zest
1 tsp lemon juice
1/3 cup sliced almonds
Preheat oven to 350 degrees.
Spray a 10 x 6 x 2-inch baking dish with nonstick vegetable spray. Place fish fillets in a single layer in the prepared dish. In a small mixing bowl, combine the bread crumbs, butter, lemon juice and zest. Mix to blend well. Sprinkle the mixture over the fish fillets and top with the sliced almonds. Bake in a 350 degree oven until tender and golden. The fish is done when the fillets flake easily with a fork. The cooking takes about 7 minutes per 1/2-inch thickness of the fish.
Yields: 4 servings.
VEGGIE AND RICE STIR FRY
1 tbsp olive oil
1 cup julienned carrots
1 cup broccoli florets
1 cup cauliflower, broken into bite-sized pieces
1 cup red onion, sliced and separated into rings
1/4 cup Ranch salad dressing
1/2 tsp curry powder
1 1/2 cups water
1 1/2 cups Minute Rice
Heat oil in a large nonstick skillet over medium-high heat. Add the carrots, broccoli, cauliflower, and red onion rings. Stir-fry the vegetables 3 to 5 minutes until crisp. Add the Ranch dressing and curry powder to the vegetables. Stir well and cook for 1 to 2 minutes. Add water and rice; bring to a boil. Cover pan and remove from the heat. Let stand 5 minutes before serving.
Enjoy!
Article Source: http://www.articlesbase.com/recipes-articles/quick-and-easy-meal-of-lemon-almond-topped-flounder-with-veggie-rice-stirfry-ready-in-minutes-1215196.html
About the Author
For more of Linda’s recipes and diabetic information visit her at http://diabeticenjoyingfood.squarespace.com
LEMONY ALMOND-TOPPED FLOUNDER
1 lb skinless flounder fillets
1/2 cup fine dry bread crumbs
2 tbsps butter, melted
1 tsp grated lemon zest
1 tsp lemon juice
1/3 cup sliced almonds
Preheat oven to 350 degrees.
Spray a 10 x 6 x 2-inch baking dish with nonstick vegetable spray. Place fish fillets in a single layer in the prepared dish. In a small mixing bowl, combine the bread crumbs, butter, lemon juice and zest. Mix to blend well. Sprinkle the mixture over the fish fillets and top with the sliced almonds. Bake in a 350 degree oven until tender and golden. The fish is done when the fillets flake easily with a fork. The cooking takes about 7 minutes per 1/2-inch thickness of the fish.
Yields: 4 servings.
VEGGIE AND RICE STIR FRY
1 tbsp olive oil
1 cup julienned carrots
1 cup broccoli florets
1 cup cauliflower, broken into bite-sized pieces
1 cup red onion, sliced and separated into rings
1/4 cup Ranch salad dressing
1/2 tsp curry powder
1 1/2 cups water
1 1/2 cups Minute Rice
Heat oil in a large nonstick skillet over medium-high heat. Add the carrots, broccoli, cauliflower, and red onion rings. Stir-fry the vegetables 3 to 5 minutes until crisp. Add the Ranch dressing and curry powder to the vegetables. Stir well and cook for 1 to 2 minutes. Add water and rice; bring to a boil. Cover pan and remove from the heat. Let stand 5 minutes before serving.
Enjoy!
Article Source: http://www.articlesbase.com/recipes-articles/quick-and-easy-meal-of-lemon-almond-topped-flounder-with-veggie-rice-stirfry-ready-in-minutes-1215196.html
About the Author
For more of Linda’s recipes and diabetic information visit her at http://diabeticenjoyingfood.squarespace.com
Sunday, April 11, 2010
Flounder Fishing Tips and Methods that Work
By Ron Brooks
Somewhere back in my years I got hooked on flounder fishing. I guess it may have been the way my wife prepares the real butter sauteed fillets with toasted sliced almonds and lemon juice. Makes my mouth water just thinking about it! At any rate, flounder are one of my favorite fish to catch. And it took a while for me to learn to catch them.
Spending most of my younger years in South Florida, I missed out on flounder fishing, because the flounder population there is sparse. They prefer cooler waters I think.
Flounder Migration
One particular flounder trip I was on put me in some nice fish, fish that were making their fall migration to deeper water. It was out of Mayport, Florida, and we were fishing the intracostal waterway in and around the mouth of the St. Johns River.
Flounder make a regular migration to deeper water, and settle in the sandy bottom as far as 25 to 30 miles offshore. They will lay in the sand around any natural structure, or around any of the numerous artificial reefs and wrecks. Spearfishermen take some huge flounder around these wrecks in the winter months.
Targeting the fish
My style is to catch them during their migration. From about September through the end of November, they begin to move out of the creeks and rivers and into the ocean. They have spent the spring and summer months spawning and last year’s crop is now large enough to make the migration with the older brood fish. This years hatch is left in the estuaries to grow another year before making any moves. This is why we still catch a large number of very small flounder all the way through the winter. And it is also why longer length restrictions can play a big part in increasing the stocks.
Tackle
My standard tackle is a medium stiff semi-fast taper 7 foot casting rod with a small baitcasting reel – I like the Abu Garcia 5500C on a freshwater bass flippin’ stick. I use 14-pound test line, small enough to be somewhat invisible, and yet large enough to handle other larger species that may take the bait. The terminal tackle is what I call a standard flounder rig: a 4/0-circle hook on a 15 inch 30 lb. test monofilament leader. The leader is tied to a trolling sinker, and the sinker is tied to the line. These sinkers are the type that look like they have a small beaded chain on each end. They are long and slender, and are ideal for dragging across the bottom.
Bait
The bait I use will vary, but by far I prefer a finger mullet between three and four inches long. Smaller mullet are too small for the hook, and larger ones are too large for some of the flounder to get a hold of easily. As the migration moves from September, these finger mullet get hard to find.
If I can’t find any finger mullet, I will opt for mud minnows. With mud minnows, I switch from the terminal tackle I described. I remove the sinker and tie a 2/0-jig head to the end of the leader. If mullet and mud minnows are both scarce, I will opt for live shrimp and use them with the jig head. And if there simply is no live bait, I will go with a pink or red plastic grub tail on the jig head. There have been days that the fish would hit the grub tail better than live bait! Go figure!
Somewhere back in my years I got hooked on flounder fishing. I guess it may have been the way my wife prepares the real butter sauteed fillets with toasted sliced almonds and lemon juice. Makes my mouth water just thinking about it! At any rate, flounder are one of my favorite fish to catch. And it took a while for me to learn to catch them.
Spending most of my younger years in South Florida, I missed out on flounder fishing, because the flounder population there is sparse. They prefer cooler waters I think.
Flounder Migration
One particular flounder trip I was on put me in some nice fish, fish that were making their fall migration to deeper water. It was out of Mayport, Florida, and we were fishing the intracostal waterway in and around the mouth of the St. Johns River.
Flounder make a regular migration to deeper water, and settle in the sandy bottom as far as 25 to 30 miles offshore. They will lay in the sand around any natural structure, or around any of the numerous artificial reefs and wrecks. Spearfishermen take some huge flounder around these wrecks in the winter months.
Targeting the fish
My style is to catch them during their migration. From about September through the end of November, they begin to move out of the creeks and rivers and into the ocean. They have spent the spring and summer months spawning and last year’s crop is now large enough to make the migration with the older brood fish. This years hatch is left in the estuaries to grow another year before making any moves. This is why we still catch a large number of very small flounder all the way through the winter. And it is also why longer length restrictions can play a big part in increasing the stocks.
Tackle
My standard tackle is a medium stiff semi-fast taper 7 foot casting rod with a small baitcasting reel – I like the Abu Garcia 5500C on a freshwater bass flippin’ stick. I use 14-pound test line, small enough to be somewhat invisible, and yet large enough to handle other larger species that may take the bait. The terminal tackle is what I call a standard flounder rig: a 4/0-circle hook on a 15 inch 30 lb. test monofilament leader. The leader is tied to a trolling sinker, and the sinker is tied to the line. These sinkers are the type that look like they have a small beaded chain on each end. They are long and slender, and are ideal for dragging across the bottom.
Bait
The bait I use will vary, but by far I prefer a finger mullet between three and four inches long. Smaller mullet are too small for the hook, and larger ones are too large for some of the flounder to get a hold of easily. As the migration moves from September, these finger mullet get hard to find.
If I can’t find any finger mullet, I will opt for mud minnows. With mud minnows, I switch from the terminal tackle I described. I remove the sinker and tie a 2/0-jig head to the end of the leader. If mullet and mud minnows are both scarce, I will opt for live shrimp and use them with the jig head. And if there simply is no live bait, I will go with a pink or red plastic grub tail on the jig head. There have been days that the fish would hit the grub tail better than live bait! Go figure!
Subscribe to:
Posts (Atom)
